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VIRGIO
UI, graphic design
Mobile App Wireframe design
for VIRGIO
C R E D I T S -
Agency: ODN, 2022
Client: VIRGIO via ODN
Art Direction: Pallavi A.
Content Writing: Pallavi A.
Graphic Design: Pallavi A.
Photography: Courtesy of Virgio, Unsplash, Pexels
Portfolio Layout by Pallavi A.
B R I E F -
A trend-first fashion brand with an app-based model that caters primarily to the Gen Z & millennials segment. The design brief was for a pitch to the client, showcasing just a small preview of the proposed UI language for their application.
C H A L L E N G E -
The main objective of designing their app UI was to imbibe a very aspirational street style aesthetic. The app design takes inspiration from a mix of modern and retro elements, a perfect blend to target their 2 main TG (Gen Z & millennials).
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